VENTAJAS MARKETING DIGITAL VS TRADICIONAL

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VENTAJAS MARKETING DIGITAL VS TRADICIONAL

Las tendencias en marketing digital van cambiando a diario y, por tanto, es preciso tener en cuenta las últimas novedades en las estrategias comerciales a la hora de vender nuestros productos.

ES MÁS ECONÓMICO

Una de las ventajas del marketing digital es la económica, mientras que en los medios tradicionales de publicidad como prensa, radio o televisión, los precios siguen siendo elevados para una pequeña y mediana empresa, los costos en Internet son relativamente bajos y medibles, por lo tanto se  puede hacer un mejor control del presupuesto.

CAPACIDAD DE SEGMENTACIÓN

En Internet podemos definir mejor a qué tipo de cliente vamos a dirigir nuestro mensaje y así centrar nuestra publicidad en los potenciales clientes.

ES MÁS RÁPIDO Y FLEXIBLE

Nuestras campañas de marketing en internet se pueden ejecutar en un periodo relativamente corto y son más flexibles a la hora de introducir algún cambio inesperado dentro de nuestro plan de marketing frente al marketing tradicional que es más estático a la hora de gestionar estos cambios.

EL MARKETING DIGITAL ES MEDIBLE

La gran ventaja entre el marketing tradicional y el online es que en el online puedo medir el impacto, a quién estoy llegando, qué repercusión he tenido, cuestiones sumamente importantes para comprobar el éxito de mi campaña de marketing y así ver que retorno de la inversión he obtenido (ROI).

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